Introduction
Just two hours north of Tokyo, Kitaibaraki City in Ibaraki Prefecture remains a hidden destination for most travelers.
Known for its traditional fishing culture, spectacular seasonal festivals, and untouched natural scenery, this coastal town offers a refreshing escape from crowded tourist hotspots.
Whether you come for the grand Otsu Ofune Festival, the colorful cliffs of Hanazono Gorge, or to taste local specialties like Hanazono beef, Kitaibaraki promises a uniquely local experience in rural Japan.
Things to Do in Kitaibaraki
Otsu Ofune Festival and Fishing Heritage
Kitaibaraki is famous for the Otsu Ofune Festival, held every five years.
Gigantic boats are paraded through the streets, celebrating the city’s deep connection to the sea.
Even outside festival years, you can visit the Fisheries History Museum “Yo-soro”, where one of these spectacular boats is permanently displayed.
Hanazono Gorge and Hanazono Shrine
A short drive inland takes you to Hanazono Gorge, a hidden paradise of waterfalls, red autumn leaves, and fresh mountain air.
At the entrance stands Hanazono Shrine, known for its spiritual atmosphere and sacred cedar trees. It’s an ideal stop for both hiking and quiet reflection.
Local Food to Try
Hanazono Beef
Raised in the fertile mountains of Kitaibaraki, Hanazono beef is a local delicacy.
Tender and rich in flavor, it’s best enjoyed as a steak at the renowned restaurant Hitotsugi.
Fresh Seafood at Otsu Port
With the Pacific Ocean right at its doorstep, Kitaibaraki is also a seafood haven.
Head to Otsu Port to try fresh sashimi, grilled fish, or donburi bowls topped with seasonal catches.
Sweets from Tengokoro
Before leaving town, stop by Tengokoro, a local confectionery shop, to pick up handmade sweets that perfectly capture the flavors of the region.
Getting There
By Car (Recommended)
- From Tokyo Station: approx. 170 km
- Driving time: about 2 hr 20 min (via Shuto Expressway and Joban Expressway, no heavy traffic)
- Toll fee: around ¥5,000 (ETC, standard car)
Driving is the most convenient way to explore Kitaibaraki, as most attractions are spread out and public transport is limited.
By Train (Possible but Less Convenient)
- Route: JR Joban Line, Limited Express Hitachi from Ueno Station → Otsu Port Station
- Travel time: about 2 hr 30 min
- Fare: approx. ¥5,500 one-way (reserved seat)
While trains connect directly to Kitaibaraki, onward travel within the city is difficult without a car.
Getting Around the City
- Rental car: Strongly recommended; however, there are no rental car offices within Kitaibaraki.
It’s best to rent a car at Takahagi Station, where the limited express train stops, or at Katsuta Station in Hitachinaka, a major travel hub in northern Ibaraki. - Buses: very limited (a few per day)
- Taxis: available but can be costly for longer trips
Suggested Itineraries
Day Trip
- Morning: Visit the Fisheries History Museum”Yo-soro” (see the Ofune Festival boat)
- Lunch: Fresh seafood around Otsu Port
- Afternoon: Scenic walk at Hanazono Gorge
- Dinner: Local beef dishes at Hitotsugi before heading back
One Night, Two Days
Day 1
- Morning: Explore the Fisheries History MuseumYo-soro”
- Lunch: Seafood near Otsu Port
- Afternoon: Experience teamLab’s Ruins of the Hidden Valley or Walk around Otsu Port
- Dinner: Stay overnight at a local ryokan with seasonal dishes
Day 2
- Morning: Visit Hanazono Shrine, then hike Hanazono Gorge
- Lunch: Hanazono beef steak at Hitotsugi
- Afternoon: Pick up handmade sweets at Tengokoro before returning to Tokyo
Final Thoughts
Kitaibaraki may not be a household name for international travelers, but that’s exactly its charm.
Here you can immerse yourself in a fishing town’s traditions, wander through untouched gorges, and savor local flavors without the crowds.
Whether you visit for a day or spend a night, Kitaibaraki offers a genuine slice of rural Japan just a short trip from Tokyo.
👉 Planning more rural adventures? Check out our guides to Hitachinaka, Tokai Village, and Hitachi City for nearby destinations in northern Ibaraki.